Service Videos
What Fresno Automotive Service Consumers Should Know
Posted September 22, 2011 10:00 AM
There are some things Fresno consumers should know about Fresno automotive service and repair. First and foremost, Ball Tire cares about you and your family’s safety. And we really appreciate your business. Ball Tire in Fresno wants to build a trusting relationship that becomes the foundation for a mutually beneficial experience for years to come.
Building on that foundation, there are some things that would help you understand the auto service and repair business better. First, it can be really hard to fix cars. The days of shade tree mechanics are long gone. The majority of automotive systems are computerized. It takes a lot of training and very expensive equipment to diagnose and repair modern vehicles. The technicians that work for Ball Tire need extensive computer training – not just how to run the diagnostic systems, but also searching for the right parts, networking with other technicians to help them with a difficult problem and pulling together a job order that makes sure that each step of the process is addressed.
The threshold for getting started as a technician gets higher all the time and there is a huge commitment to on-going training every year. This training takes time and money. It contributes to business overhead. The average Fresno or Selma driver may not realize the business and environmental regulations Ball Tire must comply with. Of course that costs money too. Like any business, overhead is a big factor.
When you go into a Fresno restaurant you don’t value the meal by what the food would cost at the grocery store. The restaurant has rent, wages, insurance, taxes, utilities, professional fees, equipment, supplies – you get the picture. The restaurant has to charge enough to not only pay for the ingredients, but for all these other things as well while making enough profit to remain in business. If you value the meal and are satisfied with your dining experience, you’ll come back and tell your friends.
It’s the same for Ball Tire. The value of its service is not the cost of the parts they replace, but in your satisfaction with the results. If they deliver a good product at a fair price, Fresno customers are happy to see them succeed as a California automotive business.
Contact Ball Tire to learn more about our extensive auto service training.
You can find us at:
4741 E Kings Canyon Rd
Fresno, California 93702
Or call us at 559-251-4283
Your Fresno service center loves to see its customers whenever they come in, but they would much rather see them three or four times a year for routine maintenance than once a year on a tow truck. They want to work together with you to avoid breakdowns. Tell your Fresno area friends and family to go in for their scheduled maintenance too. That lowers the service center’s marketing costs and helps keep its labor rates down. That’s good for everyone.
Ball Tire appreciates this great review of automotive service from AutoNetTV.
Why People In Fresno Hesitate to Get their Vehicle Serviced
Posted May 10, 2011 01:43 PM
A recent report stated that over 80 percent of the vehicles on our Fresno California roads have one or more service or repair that's needed, but hasn't been taken care of. Now that's a lot of undone service. That translates into something over 160 million vehicles in the U.S. alone. Some of the neglected items are minor. Others are serious safety concerns.
There are several reasons why we hesitate to take care of recommended services; especially services that our Fresno California automotive advisor recommends when we're in for something else, like an oil change.
The first issue boils down to comfort with car care. We don't always feel we know enough to make good decisions. Some of that can be attributed to the fact that vehicles are so reliable these days. They almost become an appliance. Of course you love your sedan, but if you don't have to worry about it breaking down all the time, you're not forced to think as much about preventive maintenance.
Perhaps your dad knew a lot about cars and always made sure they were taken care of. He was very comfortable dealing with his local Fresno California service advisor. People who don't know as much about cars hesitate to ask questions because they don't want to look ignorant.
It's human nature. But, there's so much to know in this world, we can't all be experts in everything. So we specialize. It's very important to ask questions of any specialist, whether it's your doctor, financial advisor or your automotive technician in Fresno, California.
Your auto technician at Ball Tire wants your questions. We want you to understand the recommendation and why it needs to be done.
That brings us to the next issue; people say that they don't always know if they really need the service or if they are just being sold something.
At the heart, it speaks to trust. Do you trust your Fresno service center and your service advisor? Trust has to be earned and that takes time and experience. But you can shortcut the process when you realize that most of the recommendations are based on manufacturer's maintenance schedules.
In other words, "you don't have to trust me, you can trust your owner's manual".
Your Fresno service center has computer databases that contain the manufacturer's recommendations for almost all vehicles, so they don't need to rummage through your glove box to look for your owner's manual to know what to do.
Basically, the engineers who designed the car say "here's when you need to have it serviced". That's who makes the recommendation, not the technician. He's just reminding you.
Now you do need to trust your Fresno technician's experience and judgment from time to time. When he inspects your vehicle, he may find problems or concerns. He will explain things so that you can prioritize the concern and make a good decision about whether or not to have something done.
That brings us to the third issue; money. Often the concern is about spending the money to take care of a recommended service. Our money has many places it needs to go. And we have another list of places we want it to go. Auto maintenance isn't usually on either of those lists.
Look, everyone who works at Ball Tire has a family budget, too. They can relate. Maybe a little look behind the scenes would be helpful.
Service centers like Ball Tire invest heavily in training, diagnostic equipment and tools so that they can make repairs and perform services as efficiently as possible. And like any other business, they have labor costs, insurance, rent, utilities, shop and office supplies, taxes and so on.
We work hard to make sure that we diagnose the problem correctly and fix it right the first time. That's the only way we can maintain our reputation and remain in business. If we're not satisfying our customers and providing a good value, you won't come back and the service center won't be around for long.
When there is a real budget concern, your Fresno service center can help you prioritize the work that needs to be done and come up with a plan for taking care of it that works within your budget.
Let's say you have a serious problem with your brakes. That's a safety concern so a technician can't ethically say, well, let's put that off for a couple of months. What they can do is take care of the brakes now and address the cabin air filter or transmission service next month.
Our dedicated service team will take care of your needs with a level of professionalism seldom found in the tire industry! And our safety record is second to none in the business. Performance tuning, minor or major repairs, and routine maintenance are only a few of the services we offer. And, yes, we work on competitive brands. Not sure what the problem is? Call us; we can help.
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Air Conditioning |
Brakes |
Computerized Alignment |
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Cooling System Maintenance |
CV & Drive Axle |
Electrical Systems |
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Engine Rebuilding |
Engine Service |
Front End |
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Light Diesel Engine Service |
Oil Change |
Radiator |
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Scheduled Maintenance |
Shocks and Struts |
Shuttle Service |
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Tire Repair |
Tire Rotation |
Towing |
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Transmission Maintenance |
Tune-Ups |
Wheel Balance |



